Repositioning a heritage brand for a digital-first audience
A strategic rebrand and website redesign that modernized Korten’s identity while preserving its long-earned credibility.
Client
Duration
Context
Strong recognition, weak relevance.
Zorddan had built years of trust in its market, but its visual identity and website no longer reflected how modern customers engage with brands. The digital experience felt dated, unclear, and failed to communicate value quickly.
Key Obstacles
Several issues were holding the brand back.
– Outdated visual system with low flexibility
– Website hierarchy lacked clarity
– Messaging focused on history instead of benefits
– Poor engagement from younger audiences
Outcome & Impact
A modern identity built on trust and clarity
The refreshed brand positioned Korten as both credible and contemporary. A clearer visual system and redesigned website improved engagement and created a scalable foundation for future growth.
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